Industry publications

Ingrid has co-authored numerous articles about survey research methodology and a “how to” guide to market research for the Wallace Foundation:

  • Steblea, Ingrid. But It Looks Like Real Data! The Problems With Combining Telephone and Online Survey Data In Market Research. NESHCO. October 2009.
  • Ingrid Steblea and Dr. Julie Pokela, et al. The Best-Kept Secret In Health Care Marketing Research: Why The Most Valuable Tool In Your Research Toolkit Is The One You Might Not Be Using. Marketing Health Services. Winter 2009.
  • Ingrid Steblea and Dr. Julie Pokela, et al. Don’t Hang Up Yet: A Comparison of Online and Telephone Survey Methodologies. NESHCO. October 2008.
  • Ingrid Steblea and Dr. Julie Pokela, et al. Getting Started with Market Research for Out-of-School Time Planning: A Resource Guide for Communities. The Wallace Foundation. March 2007.

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